THE SOULFLAME TEAM
Director and CEO, Lance Cardinal ᐊᐧᒐᐢᐠ
First Nations artist, designer, and entrepreneur
2-Spirit, He/Him
Cultural Origins: Bigstone Cree Nation, Wabasca-Desmarais, Alberta. Treaty 8 Territory
Home community: Calling Lake, Alberta
Resides in: Edmonton, Alberta
Artist Name: ᐊᐧᒐᐢᐠ (wacask or Muskrat in Cree)
Ceremonial name: Firebird
Lance Cardinal is a First Nations, 2-Spirit artist, designer, and television personality from the Bigstone Cree Nation in treaty 8 territory. He has quickly become one of Alberta’s leading First Nation artists and entrepreneurs. His 30-year journey has allowed him to work with world class organizations all over Canada, including The Edmonton Oilers, IKEA Edmonton, Kunitz Shoes, Rugby Canada, Unbelts, Telus World of Science, Edmonton Public Library, Fort Edmonton Park, and Re/Max Field. His bright and colourful murals and design projects are bringing a fresh narrative to contemporary Indigenous representation, highlighting a positive perspective in public spaces and businesses all over the city.
Lance is also the CEO of Soulflame Creative Services, a First Nations design and consultation company operating out of Edmonton, Alberta, Canada. Soulflame has led the industry in bringing Indigenous content and authentic representation into high profile spaces and has helped pave the way for a new era of reconciliation. Soulflame works as the Indigenous consultant and designer for the Edmonton Oilers, writing the pre-game land acknowledgement video and designing the incredibly popular Turtle Island Indigenous team logo.
He has also worked as a design collaborator, bringing Indigenous culture and aesthetics into interior design and fashion. His recent shoe collection/collaboration with Kunitz Shoes (Now in collections at the Royal Alberta Museum) was an enormous success, selling out in 2 days and raising money for thew MMIWG movement. His partnership with IKEA Edmonton resulted in a the first ever First Nations Mural and Indigenous Family Showcase room.
Lance is also a public figure, content creator and YouTube personality. His regular featured segment on CTV Morning Live Edmonton shares creative ideas for bringing Indigenous culture and esthetics into everyday life. His YouTube channel “Indigenous Art Adventures” is a Mr. Dress-Up style kids’ program that brings families together through art, culture, and language. This program is now featured on APTN (Aboriginal Peoples Television Network) and Lumi streaming service, with season 2 in the works!
Lance keeps his career diverse and inspired, allowing the Creator to guide his path and inform his work. He leads with his heart and his work delivers a message:
“It is the love we have for others and the love we find in ourselves that will heal our Nations and bring our world together.”-Lance Cardinal